How to Sell This Iconic Outerwear Style
Meet varsity jackets, a time-tested and beloved branded outerwear style. Boasting nostalgic styling and modern-day appeal, this iconic jacket makes a sure sell to Gen Z, boomers and everyone in between. Discover all the info you need to add this classically cool outerwear style to your sales presentations this year.
Introduction: The PAST, PRESENT & FUTURE of Varsity Jackets
First introduced in the 1930s, varsity jackets (also known as letterman jackets) began as sportswear staples for school athletes, per research by The Mercury News. While branded school uniforms were popular long before this, it wasn't until the '30s that monogrammed letters found their way on to wool and leather jackets – the garments we now know and love as varsity jackets.
Since then, varsity jackets have remained a staple in the sports and education markets. From varsity and JV sports to extracurricular clubs and more, this outerwear style will make an A+ addition to your sales presentations for these sectors.
Don't forget, varsity jackets are more than nostalgic school favorites. These jackets have surged into the mainstream and are now carried by fast-fashion and high-end retailers alike. Let your customers know that by investing in varsity jackets, they'll be cashing in on one of the biggest retail trends on the market and taking advantage of time-tested style. A win-win for everyone!
Selling Points
Varsity jackets look good and are great for companies that buy them. Share these amazing selling points with your customers to educate them on why varsity jackets are worth the cost.
Made in the USA
USA-made jackets from GAME Sportswear support the economy and allow for greater flexibility during production as well as faster delivery times.
Quality Construction
Receive jackets that are superior to retail styles for way less than you'd pay in-store. Expect top-notch features, like top-grain imported leather, thick lining, color fastness and more.
Decoration Options
Whether your customers desire chenille, twill or direct embroidery for their jacket, GAME Sportswear can make it happen.
High Perceived Value
Varsity jackets are quality outerwear items and are built to last. Even with GAME Sportswear's affordable pricing, this durable outerwear style always communicates value that end-users wouldn't mind paying for - even if they don't have to.
Mass Appeal
No matter who your customer's target demographic is, varsity jackets are popular with men and women of all ages and will be a hit with everyone.
Overview: Marketing & Sales Opportunities
While always a popular sell with education, varsity jackets have extended their reach to tap into a range of markets and demographics. You'll find plenty rife with sales opportunities – look for customer needs in these key verticals to maximize your varsity jacket sales.
Education
- School sports teams of all types
- Booster clubs and fundraisers
- Coaches and athletic directors
- High school reunion mementos
Professional &
Recreational Teams
- Team members
- Spiritwear for fans
- Retirement gifts
- Hall of Fame awards
Corporate
- Client retention presents
- End-of-year gifts and incentives
- Company store apparel
- Program rewards
Music & Entertainment
- Celebrity wear
- Branded merchandise
- Award show recipient gifts
- Product placement opportunities
Sports and Education
Varsity jackets have mass appeal, but the sports and education markets will always be their mainstay. These baseball-style jackets are traditionally worn by high school and college students to show school pride as well as awards and recognition they've received. Because of this time-honored tradition, you'll always find a need for varsity jackets in these verticals. Fulfill exactly what your teams and school districts are looking for with these two classic stock options from GAME Sportswear.
America's Finest Varsity
Wool Leather Jacket (5000)
With 23 color combinations and endless decoration options to choose from, schools and sports teams are sure to love this iconic classic varsity jacket.
America's Finest JV Jacket (5200)
Great for businesses with less flexible budgets, this impressive jacket will check off everything on your customer's wishlist and keep athletes looking professional and game-ready.
Match Your Customer's Brand With Decoration Options
It's easy to exceed your customer's expectations when you order from GAME Sportswear, as they offer a variety of premium decoration services, each guaranteed to take varsity jackets to the next level. From stock drop-in designs to elaborate graphics created by GAME Sportswear's in-house design team, this supplier will bring jackets and brand personalities to life. Talk to your customers to figure out which method they prefer and show them the examples below so they can envision the finished product.
Chenille: With a robust library of stock sports and activity patches to choose from, it's never been easier to add team spirit to varsity jackets.
Twill: Simply drop your customer's lettering into any of the stock layout designs to create impressive jackets in no time.
Direct Embroidery: For high-end style and luxury feel, embroidery is the decoration option you'll want to use.
Upsell Opportunity: Custom Order & Custom Designed Jackets
If your customer's needs go beyond stock options, don't worry. GAME Sportswear offers endless customization options that turn standard jackets into one-of-a-kind garments. Whether your customers want specific colors and trims or wish to create personalized collars and pockets, GAME Sportswear can get it done. See below for some of the customizable jacket styles this supplier is proud to offer and your customers are sure to love.
Wool & Leather
Ladies' Fit Varsity Jacket (500W)
Cut to flatter a woman's figure, this varsity jacket is excellent for women's sports leagues. Plus, it comes in an alternate style (520W) with vinyl sleeves.
Ladies' Fit Envoy Jacket (510W)
With set-in wool sleeves and coordinating pockets, this cozy yet cool jacket makes a great choice for any project.
Wool Vinyl
Texas Special Jacket (5610)
Non-pilling and high-memory, this wool and vinyl jacket option is built to last.
Wool
All-Wool Award Jacket (5180)
Wool construction ensures wearer will stay warm while they rock their class colors.
Custom Wool
Wool Leather Jacket With Body Insert (6000)
Time-tested and built to last, you can't go wrong adding this jacket style to your sales presentations.
Custom Wool Inserts
Favorite Wool Jacket (503)
Choose from full or partial wool inserts to customize jackets for any customer need.
Precision Award Jacket (5110)
Personalize this sleek jacket style to show you can fulfill orders of any specifications.
Wool Jacket With V-Leather Insert (5800)
This classic yet unique varsity jacket will appeal to a wide range of audiences and ages.
Custom Designed Jackets
Take personalization a step further with GAME Sportswear's fully custom designed jacket option. Not a customization expert? It's OK. You can speak with a member of this supplier's skilled design team to determine what specifications are best. With the ability to customize virtually every aspect of the jacket, this is the option you'll want to pick for customers who want their jackets to be unlike anyone else's.
Upsell Opportunity:
Custom Order & Custom Designed Jackets
It's not only jackets themselves that you can customize. Exceed expectations by taking advantage of private labeling from GAME Sportswear as well and deliver consistent branding, down to the smallest details.
Incorporate the above selling points into your next sales presentation to secure more varsity jacket orders today.
